Practical perspectives on AI search, structured data, marketing measurement, and technology. No hype, just what actually works.
May 4, 2026
Organization schema gives search and AI a structured version of what's already on your site. Here are the six fields that do the work, with a worked example.
April 16, 2026
AI systems are already forming an opinion about your organization. Here's why the picture is often wrong, and how to check where you stand in about ten minutes.
March 26, 2026
Most nonprofit WordPress sites already have the plugins to get found in AI search. A 20-minute diagnostic and six-item checklist to turn them on.
March 18, 2026
AI search systems use SEO to get answers, and SEO loves structured data. Here's how to add them in an afternoon, with a free generator and no code (usually).
March 9, 2026
Most executive profile pages describe a role rather than a person. Here is how to write one that works for the reader, and what that means for search and AI.
March 3, 2026
Most executive profile pages are invisible to AI search. A quick audit shows you the gap, and a single AI prompt plans the fix.