Claiming Your Business in ChatGPT: What to Know Before You Start
By Ted Fay · November 11, 2026
The short version: OpenAI's Business Hub lets you claim your organization's profile in ChatGPT, shaping how you're described to over a billion weekly users. Claiming is free, takes under an hour, and two things are permanent once you commit. Here's what to prepare, what to watch for, and the one mistake I made that I can't undo.
AI assistants are already describing your organization. Where does that description come from, and do you have any say in it? In ChatGPT, you now have some say. OpenAI's new Business Hub lets you claim your organization's profile, and yes, you should claim it.
ChatGPT builds a view of your organization whether you claim it or not, and claiming lets you take ownership of how you're presented there. OpenAI is clear that claiming doesn't guarantee higher placement, so the value is accuracy, plus some insight into how often you show up.
I claimed mine the day after launch and made one mistake I can't undo. Below is what I learned, so you can avoid it.
Preparing well may also surface issues with your Google Business Profile. If you don't know what's in yours, or you know it isn't a great representation of what you do, this is a good time to address both at once.
The short version
- Decide who at your organization will claim the profile, and get written authorization.
- Decide whether to show a street address. If you don't have a public storefront, leave it off, because a saved address can't be removed.
- Gather what you need (listed below).
- Claim and verify your business in Business Hub.
- Complete your profile, check how it looks, and add at least two more users.
What is Business Hub, and how is it different from ChatGPT Business?
Businesses in ChatGPT is OpenAI's new program connecting organizations with the 1.2 billion people who use ChatGPT each week. Business Hub is where you claim and manage your profile. It's similar to claiming your Google Business Profile, if you remember doing that.
In Business Hub you can build out your organization's profile, including its name, address, primary line of business, hours, and photos. You can also connect a product feed, so ChatGPT can use your product data directly. OpenAI is also rolling out Business Agents for eligible ecommerce and online service businesses, though that's a separate capability beyond the profile claim covered here.
ChatGPT Business is a different product with a similar name. It's OpenAI's paid workspace plan for teams, and it has nothing to do with your public profile. If you search for help, check which one you're reading about.
How do I add my business to ChatGPT?
Sign in to ChatGPT and open Business Hub, either from the sidebar or at chatgpt.com/business-hub. Search for your business. If it's listed, claim it. Some online businesses that aren't listed may be offered the option to add themselves.
From there, it's a three-step process: claim, verify, and complete your profile. I'd add a fourth step before you start, prepare, which makes everything else easier (see "What do you need before you claim?" below).
I went through the process, and it's easy enough to follow. From the start until you're waiting on verification, I'd expect most people to finish in about 20 to 30 minutes. I was a bit faster, but only because I do this kind of thing regularly. Once I finished verification, processing took about 30 minutes, and then I was fully verified and ready to build out my profile. Building the profile took me about 20 minutes, and I'd expect about the same for most people.
OpenAI's documentation does a nice job of describing the process, and it's worth a review: Setting up your business on ChatGPT
Is claiming your business in ChatGPT free?
Yes. I wasn't asked to pay anything to claim my profile, and OpenAI's product page lists no fee for claiming. Paid options sit nearby, such as ChatGPT Ads, so read carefully if you're offered something during setup.
What do you need before you claim?
Here's what to have ready, from OpenAI's documents and my own claim:
- A chosen claimant, with written authorization from your executive director or owner (more on this below)
- The claimant's government ID, in case the identity check asks for it (see "Who should claim it?" below for what this involves)
- Your EIN or business registration number. It's simple enough to provide, as long as you have it handy, and it needs to match official records.
- Your verification method. My email domain matches my website domain, but for some small businesses and larger multibrand organizations, that isn't the case. You can also verify with a business phone that can receive a text or call, or with a DNS record on your website, so a mismatched email doesn't stop you. Decide in advance which method, email address, and website you'll use.
- Your "More about your business" text, written in advance. OpenAI doesn't document this field's length. For me it was 300 characters. When I completed it, Business Hub suggested updating my line of business (accepting is your choice). The field isn't displayed on your profile at this time. The on-screen prompt says it's there so ChatGPT can share it in conversations.
- Your location decision. Decide whether to show an address at all, and if so, which one (see "What can't you undo?" below).
- At least three photos. Submitting requires three, and there's no size guidance. On your profile they display as 320 × 320 squares (see "How do I see what my profile looks like?" below). I'd recommend square images of at least 640 × 640 with the important content centered, since the edit screen crops the edges. Photos can be deleted and reordered after you submit.
- A list of additional users to add once you're approved
Who should claim it, and what happens if they leave?
There's an identity check, run by a third-party company called Persona, that may require a government ID, your business registration, and proof that you're authorized to represent the business. This is worth knowing before you start: a third-party service will process a government ID as part of the verification. That ties one person's identity to your organization's profile, so think about who that person should be, and get written authorization from your executive director or owner before they start.
Others can be added to the profile after the claim is approved, which gives you a safety valve. I'd recommend adding at least two more people, from communications, web operations, your agency, or others. Make sure they know you're adding them, and record who was added and when. I haven't yet confirmed what permissions added users get.
What happens when the claimant leaves the organization isn't clear yet. OpenAI has an ownership dispute process, but it's early and that situation isn't well defined. Your best protection is the record: who claimed it, which account they used, how it was verified, and who else has access.
What can't you undo?
Two things are permanent, so check before you commit:
- Once your profile is published, it can't be deleted, unpublished, or hidden, even by OpenAI Support.
- A saved street address can't be removed in the form.
The address is where I made my mistake. If you have a location that serves customers directly and you want it shown, complete this section. If you run a virtual business, or your address isn't important or you don't want it displayed, don't start filling it out. Once saved, you can change the address, but at this time you can't remove it. You also can't enter a general area, like a metro area or a town name, and there's no service-area option.
I don't have a public office, and my Google Business Profile hides my address, but I added it in ChatGPT anyway. Now the two profiles disagree. I have a support ticket in with OpenAI to remove it, and I'll update this post when I hear back.
How do I see what my profile looks like?
The edit screens crop your photos, so they aren't a reliable view of what visitors see. To see the full profile, open your profile's edit page in Business Hub, click in your browser's address bar, add ?preview=1 to the end of the address, and press Enter. Check it there before you consider your profile done.
What does Business Hub measure?
Business Hub shows how your organization is performing in ChatGPT, including mentions, website clicks, and discovery topics (themes in the answers where your business appears). Treat these as indicators. OpenAI shows them only above a minimum volume, so a smaller organization may see blanks at first, and a blank doesn't mean zero. Mine were all blank right after I claimed.
One sign that OpenAI is already paying attention: my dashboard showed a "Website access" check, marked "Access confirmed," dated November 5, 2026. That's five days before launch and six days before I claimed. OpenAI doesn't document what the check tests.
One more thing I hit: while saving my profile, I got a "Couldn't refresh your profile" error twice. Both times, "Try again" cleared it.
A process to follow
- In a private browser window, logged out of ChatGPT, ask ChatGPT for a profile of your organization. Take a screenshot or save the response.
- Treat your Google Business Profile as your key record. Go there and save the information you have, including the photos.
- Prepare everything in "What do you need before you claim?"
- Have your chosen claimant claim the profile.
- Complete the profile from what you prepared.
- Check the profile preview before you consider it done.
- Add at least two more users, and record who they are.
Ted Fay is a marketing consultant and founder of 2 Find Marketing. He writes about AI search, structured data, and practical implementation for marketing leaders. Away from work, he rides with Chicago Rando.
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